Cromford Mills
Cromford Mills rebrand – unifying heritage brands with a refreshed visual identity and improved digital experience.
The Cromford Mills rebrand pitch aimed to modernise the brand while maintaining its historical integrity. The project covered Cromford Mills, Cromford Creative, and the Arkwright Society, bringing consistency across the brands and redesigning the website for a more intuitive user experience.
The challenge lay in the fragmented brand structure – each entity had a separate identity with outdated and inconsistently applied design elements. The website, having evolved without a strategic framework, was cluttered and difficult to navigate.
Rather than a complete overhaul, we proposed a thoughtful refresh, preserving recognisable design features while creating cohesion. By adapting the curved element from the existing Cromford Creative logo, we developed a system of individual icons for each brand, using their initials to maintain distinctiveness while reinforcing their connection.
The typography and colour palette were subtly updated for a contemporary yet historically respectful feel.
For the website, we streamlined the design and improved UX, ensuring clearer navigation and accessibility across all aspects of the Arkwright Society. The revised structure allowed users to engage with the brand’s heritage, business services, and conservation efforts with ease.
Although we didn’t win the pitch, the process reinforced our expertise in heritage branding and digital design, adding valuable work to our portfolio and deepening our appreciation for the Industrial Revolution’s impact on modern industry.
Please note: All design work is conceptual only.
| Client | Cromford Mills |
| Appointed by | Forgaard Agency |
| Role | Collaborated with Forgaard Agency, operating as their Design Lead |
| Skills | Brand creation, branding, website design |
