MCN London Motorcycle Show

The new campaign for London Motorcycle Show introduced a more light-hearted approach than previous years, something that would ‘speak’ to their typical reader and develop a ‘character’ used throughout the campaign.

  • MCN photo shoot
ClientMCN
Appointed byWhy Design
RoleContracted as Creative Lead for Why Design
SkillsIdeas and concept generation, campaign creative, photographic art direction, project management, team leader

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