The Oculist

Retail branding for a boutique designer eyewear store in Peterborough. Targeted at more affluent shoppers, The Oculist was to be “an experience, not just an opticians” and the brand, store layout and marketing needed to reflect this.

  • branding for the oculist
ClientThe Oculist, Peterborough
Appointed byWhy Design
RoleContracted as Creative Lead for Why Design
SkillsBrand creation, UX design, web development, ideas and concept generation, marketing and communications materials

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